2023
 
Agency – Ogilvy Taiwan
Creative Director – Matt Wu
Art Director – Kelly Chiu
Copywriter – Chison Hsiao 
Director – EthanYijan

Coca-Cola Zero Sugar partnered with Ogilvy Taipei to launch a campaign promoting their new 200ml Mini Can, aimed at showcasing the uniqueness of Gen Z and encouraging them to enjoy every moment of life. The 360-degree campaign spanned various social channels and an offline event, kicking off with an online film featuring Kumachan and Karencici. The artists then invited fans to submit unique qualities about themselves, which were featured on customized Coca-Cola Zero cans and incorporated into a co-created song with Karencici and Kumachan.