Every year, Px Mart presents a captivating campaign during the seventh month of the lunar calendar, widely recognized as the Ghost Month. Traditionally, this period is marked by people honoring wandering spirits with offerings of food, beverages, and symbolic paper money. Px Mart has consistently aimed to educate the public that ghosts are not to be feared. However, in 2023, our objective was to convey a more profound message: during the Ghost Month, it’s not just the gods who are watching. The wandering spirits actively patrol the human world, seeking justice for the virtuous. Our campaign consists of three distinct spots, each featuring a cheater, a scammer, and a bullying clique, making a thought-provoking statement about the spiritual presence during this unique time.