2021 – 2023
 
Agency – Ogilvy Taiwan
Creative Director – Matt Wu
Creatives – Alice Yeh, Mumu Luo, Chison Hsiao and myself

In Taiwan, brands are all about Facebook, and my team at Ogilvy is in charge of chatting with people on behalf of PX Mart. We make a lot of the content that PX Mart puts out, and we like to keep things light and playful with plenty of memes, irony and tongue-in-cheek humor thrown in for good measure.