2021
 
Agency – Dentsu
Creative Director – Vincent Van
Associate Creative Director – Steve Tseng
Writers – Xiao Mic Lin, Irene Kuo
Art Director – Kelly Chiu

Yamaha approached Dentsu to promote their latest scooter model, which was designed for young female adults in their 20s and 30s. The scooter's petite frame and cute exterior design inspired the strategy to market it as a lady's best friend - someone you can take along on your ride to explore the city, enjoy your "me time," and get you anywhere with ease. To highlight the scooter's sleek and fluid contours, I came up with the tagline "Enjoy My Flow" for this campaign, introducing a little wordplay on the vehicle's physical quality and its capability to take you anywhere you desire.