2023

Role - Logo Design, Identity
Freelance

I came up with the creative direction for Arvo Select’s Instagram presence, an online shop in Perth that sells fashion accessories and body care products. The name “Arvo” comes from Aussie slang for “afternoon,” which inspired me to shape the brand’s look around a laid-back, sun-drenched afternoon vibe. My goal was to strike a balance between effortless cool and approachable style, creating a visual identity that feels aspirational while remaining inviting and encourages customers to want everything on offer.