2020
 
Agency – Dentsu
Creative Director – Vincent Van
Associate Creative Director – Steve Tseng
Writers – Xiao Mic Lin, Irene Kuo
Art Director – Kelly Chiu
Director – Jeff Chang

In 2020, the severity of the Covid pandemic was at its peak. Despite the challenging circumstances, Uniqlo aimed to inspire hope for the future by posing the question, "明天穿什麼?" which translates to "What to wear tomorrow?" This simple inquiry served as a reminder to people not to allow the pandemic to hinder their lives, especially since there was no telling when it would end. To further reinforce this message, Uniqlo enlisted the help of Gwei Lun-mei, an acclaimed actress from Taiwan, and DJ Didilong, a well-known local hip-hop artist, to serve as the faces of the campaign. These two notable individuals shared their personal philosophies on how to overcome the unknown obstacles of life with poise and resilience, which proved to be an uplifting and inspiring message for all.