2021
 
Agency – Dentsu
Creative Director – Vincent Van
Associate Creative Director – Steve Tseng
Writers – Irene Kuo
Art Director – Kelly Chiu
Director – Stan Chen

In order to effectively engage with the millennial demographic, in addition to the TVC film, a series of four social films were launched on Instagram to showcase various scenarios in which the Vinoora scooter could be utilized. These scenarios include a romantic date, spending time with pets in the park, a shopping day, and a leisurely ride through the city. Presented in a concise 15-second format, the vlog-style content is easily digestible for our target audience, with minimal disruption to their social media consumption.